Which web designer

Make sure you have copyright and control over your website

These shocking quotes are from a local web design company’s FAQ:

Q: Copyright?

A: All website designs, logo designs etc come under the copyright of (company name) and no unauthorised use of any image or any other design feature may be copied, reproduced or referenced without prior authorisation.

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Q: Who owns the website once completed?

A: All website designs are the property of (company name), the client owns the ‘domain name’ and rents the host space Unlike other web designers we offer our clients the right to buy the website design should they ever wish to leave (company name).

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Q: How long will I be committed to (company name)

A: Any website design deal undertaken by (company name) will require, as part of our terms and conditions and per the detail of each individual website design deal, the commitment of a 12 month period, after which any client can leave (company name).

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These terms and conditions are simply horrendous and we cannot believe any business would agree to engaging a company that offers such terms. If you are thinking of doing so then please be aware that this is NOT industry standard practice and is possibly not even legal.

How can this company get you to pay them good money to design a website and then tell you that you don’t own the design, don’t own the copyright to the content and cannot transfer the site to another hosting provider? They say this is ‘unlike other web designers’. Damn right it is. How can they have the cheek to offer to sell you a website you have already paid for?

Compare this with our T&C:

All files created, html, graphics and any other, remain the property and copyright of Webcraft UK Ltd until the final invoice is paid in full. Once payment is received full intellectual title to all files, graphics, HTML and site structure will transfer to the client.

We also allow and will facilitate transfer to another host at no charge to the client any time after the final invoice has been paid.

Please don’t accept any lesser terms when choosing a web design company. There is no point in paying good money to have a website built only to discover it is not actually yours at all.

 

Choosing a web design company

For many companies – particularly small businesses and start-ups – the web is going to be their major and in some cases only marketing tool, so when you choose a web design company you may literally be putting the future of your business in their hands.  It is not a decision to be taken lightly, nor is it an area where saving a few pounds should be your primary concern. You really need to take  an in depth look at a web design company before you give them your work.  It is easy to put up a glossy front, but is there any substance behind it?

The web design business is an amateur’s paradise. Start-up costs are very low, obsolete versions of poor software are given away by magazines and anyone can call themselves a web designer. Furthermore, there is a perception that ‘anyone can do it’ and that it is just a question of learning to use a new programme. The results are out there for all to see – ugly, poorly designed and hard to navigate sites that break in some browsers, that do not get any visitors and that do not show up in Google. Unless you are very certain of their capabilities you are doing your business no favours if you employ an amateur

The other option is to do it yourself. Web design is not your business however. Did you build your own computers? Do you deliver your own mail? No, of course you don’t – so why tie up valuable resources and time designing and publishing your own web site only to be disappointed with the result. Your time is more valuable than that.

So – you have decided to use a professsional website design company. There are thousands, so how do you choose? Here are some questions to ask:

How long have they been around? Businesses that have been around for ten years or more will have seen a lot of changes in the way the web works and have obviously adapted successfully. New businesses may not still be around when you need some changes made to your site. Your site could vanish, and you could lose control of your domain.

Have a look at their portfolio. Look for at least twenty websites, preferably more – if they only have a handful then they are either new starts or   just playing at it.  Do you like the sites? Do they work? Try some Google queries – do the sites show up for sensible search terms? Are the sites easy to use?  Good navigation is essential – do you always know exactly where you are on the site, can you find the information you want?

Does the company seem  interested in your business? When you ask them for a quotation do they give you a generic flat-rate quote or try to sell you things you don’t want,  or do they talk with you at length to find out more about your business, how it works and what you hope to get from the website? Do they baffle you with jargon or explain things in easy to understand terms?

Check the small print.  Are there extra set-up fees? If there are staged payments, what do you get at every stage? What sort of hosting do they offer? Will your site be able to expand with the business? How will it be updated? Are there any ongoing charges? Most importantly, make sure that you will own the copyright to all the material on the site including design and layout. We sugggest that you ask your web designer for a copy of all the files once the site is live and paid for.

What sort of support can you expect? We hear stories of ‘unavailable’ web design companies all the time. Make sure you have a phone number, not just an email address – and make sure it is not a premium rate number. Ask them what the turnaround time for an email reply is, and how long it will take to make a simple text change to the site. Remember, in many cases the same company will be looking after your business email account – you need to be sure they are there when you need them.

Lastly but not least, for genuine testimonials.  The best recommendation any business can have is a testimonial from a happy customer. Have a look on their website – are there any testimonials? If not, why not? You can also  ask the company if they are happy to provide references, and if you are still not sure you might even want to contact one or two of their existing clients and ask them if they would recommend the company.