Content is still king on the web, and content means text. Good text means good copywriting. The words on your website need to fulfil two very different and potentially conflicting functions. They need to capture, inform and entertain your target market, ensuring that page views translate into orders, and they also need to ensure that Google and other search engines rank your pages highly.
We have over ten years experience of effective copywriting for websites. We have the tools and expertise to research your product and your market and write first class copy that will get results. For an example, take a look at one of our 2008 accommodation websites, Strathdon Lodges, and check out the Activities menu.
If you Google 'birdwatching strathdon' 'mountain biking strathdon' 'skiing strathdon', 'climbing strathdon', 'golfing strathdon' or 'fishing strathdon' you will see that these all bring up the site in the top ten results. The copy written for these pages therefore not only helps to sell the lodges to those who have already found their way to the site, it also brings people to the site who may not yet have begun to think about accommodation.
Good copy writing is as important as good design, if not more so. A site that cannot be found or that has sparse or poorly presented information is a liability, not an asset. Webcraft can suggest, research and write copy from scratch for a very reasonable charge per page, or alternatively we can co-edit and optimise any copy you provide yourself with a view to optimising it.
Copywriting & SEO For Existing Sites
If you already have a site you are happy with the look and feel of but which is under-performing in Google and other search engines then we can start by taking a look at your copy. Web copywriting does not just involve writing informative keyword-rich paragraphs of text. We will look at your page titles and use of header tags, keyword density and overall readability then rewrite the critical areas of your site to do better for your chosen search terms.
If there is a basic design flaw we will recommend building a new site from the ground up, but sometimes good copywriting skills and a detailed knowledge of 'good' seo procedures is all that is required.
Please fill in our Appraisal Request Form to receive your free website appraisal and recommendations.
