Good web design is a means to an end - form should follow function. Too many designers are dazzled by their own brilliance and forget about functionality. A site should load quickly, be easy to navigate and impossible to get lost in. It must be simple to find what you are looking for and it must be search engine friendly. If search engines - in particular Google - like the style of your website, they'll list you higher, and index your site more frequently.
The two most important considerations are identity and navigation. Your site should look distinctive, and the design should be consistent throughout. We can help create a corporate logo or complete corporate identity, or ensure continuity of your existing corporate identity by modify your existing logos and printed materials for the web.
Navigation devices (drop-down menus, rollovers etc) should be easy to use and easy on the eye. They should also be search engine friendly . . . too many sites with fancy menus fail to offer any alternative navigation links and are invisible to search engines.
In a nutshell, good web design is web design that brings you business and makes money. Webcraft does it. We will build you a clean, distinctive looking site that is both affordable and effective, and that reflects your corporate identity.
We will make sure that your site loads quickly, that everything works, that it complies with modern web standards and that it will look good at different screen resolutions and in all browsers.
Good design should be as future-proof as possible and allow for for the growth and maintenance of the site. The projected lifespan of a site can be greatly extended if sufficient thought is given to the original design.
