The web design business is an amateur's paradise. Start-up costs are very low, obsolete software is given away by magazines and anyone can call themselves a web designer. Furthermore, there is a perception that 'anyone can do it' and that it is just a question of learning to use a new programme.
The results are out there for all to see - ugly, poorly designed and hard to navigate sites that break in some browsers, that do not get any visitors and that do not show up in Google. You are doing your business no favours if you employ an amateur.
The other option is to do it yourself. Web design is not your business however. Did you build your own computers? Do you deliver your own mail? No, of course you don't - so why tie up valuable resources and time designing and publishing your own web site only to be disappointed with the result. Your time is more valuable than that.
The web has been around commercially for about fifteen years now. We have been developing commercial websites for thirteen of those years. We understand the underlying concepts and the speed of change. We are not restricted by the limitations of any software we use, and we are up to speed with current developments in display technology, browser software, operating systems and web standards. We know all this so you don't have to worry.
For the majority of small businesses a Webcraft created web site will repay its cost in the first four months to a year, and will show your existing clients that you are serious about business. That has to be money well spent.
