A web site no-one visits is a waste of money. A website the wrong people visit is a waste of money, as is traffic which fails to convert into business.
Search engine optimisation or SEO is the big buzzword today, with specialised companies claiming to be able to magically rocket you to the top of Google in return for a large chunk of your marketing budget. These claims are largely spurious or rely on dubious 'quick fix' techniques known as 'black hat' SEO.
These short-cuts to search engine popularity may work for a while, but when Google changes their algorithm to deal with them your site is likely to be dropped like a hot potato by the search giant.
'White hat' SEO is what we do. Google want to rank sites high that are useful and attractive for humans, not robots. We build your site for your clients first but at the same time we make our sites as Google-friendly as possible.
Good search engine optimisation is built into your site at the construction phase, not bolted on afterwards. We have been achieving excellent Google positioning for clients for years - it is second nature to us and we do not charge extra for it.
The other important thing to consider is inbound links. Again, there are good links and bad links. If you are selling wedding dresses then it is unlikely that a link on a fishing website is going to result in many potential clients clicking through to your site. A good link is one from a highly ranked, relevant but non-competing site, ideally using one of more of your key words and phrases as the link text.
We will advise you on an ongoing links policy which you can implement yourself to keep relevant traffic coming to your site, or alternatively you can contract this out to us at our standard hourly rate. We have the experience to find quality links that will bring you qualified traffic and enhance your Google ranking.
Free Website Appraisal For Existing Web Sites
Does your website do well in Google for relevant search phrases? Do your competitors sites consistently outperform your site? Do you feel that your site looks dated or that the design is not sending out the right message? IS YOUR WEBSITE WORKING?
The web is a fast moving medium - maybe it's time a fresh pair of eyes took a long hard look at your website.
Webcraft offer a free appraisal. We will analyse the structure and design of your site, evaluate its search engine performance and send you a report with suggestions for improvement completely free of charge and with no obligation - simply fill out our Website Appraisal Request Form and we will get back to you with a detailed appraisal.
